There's no halfway house of tasteful neutrals here, though. Apple understands this and appears to have purposefully avoided making a machine that would look staid or industrial among the soft furnishings and personal knickknacks of the average home. The pandemic-related working-from-home trend isn't going away anytime soon, meaning that an iMac is as likely to live at a residential property as a commercial one. And they're a far cry from those brightly colored original iMacs, which gained pop culture icon status and are still strongly associated with '90s aesthetics.Ĭolorful hues are making a comeback in a big way.
#Apple color computer symbol mac
The new iMacs also break away from more than 20 years of colorlessįrom Apple, where white and silver have dominated the Mac color palette. The new iMac in yellow could add warmth to your home. "This is especially true during these challenging times, as we continue to spend more time at home and on our computers." "Crisp, clear colors are continuing to grow in popularity, with yellows, light blues/turquoises, and greens being used to brighten up spaces and put a smile on your face," Timothy Corrigan, an LA-based interior designer to royalty and Hollywood stars, said in an email.
A move toward bringing more vibrant hues into the physical spaces we occupy is a trend that can be seen among interior designers right now, according to some leading figures in the field. Product Marketing Manager Colleen Novielli said during Tuesday's event, briefly touching on the color decision. "We wanted it to feel light and optimistic, while instantly brightening up any space,"
Trends in the here and now, with the rainbow motif also being a universal symbol of hope in these particularly dark times.
In fact, it's very much reflective of emerging Or, if Apple has its way, closer to your homeīecause as much as this might seem like a throwback, with people rightly pointing out the link to the color palette of the original iMac (not to mention the original Apple logo), it's not solely a move driven by nostalgia. Kicking off the presentation in front of a large rainbow sculpture.Īpple's embrace of the rainbow motif brings to mind Cook's and the wider company's support of the LGBTQ community, but its appearance on Tuesday served as an early wink at a message that hits closer to home. From the start of the event, color played a key role, with CEO Made the unexpected and bold move of unveiling its new
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